Adolfo Dominguez

The Spanish designer Adolfo Dominguez is the protagonist of a new Eurochannel’s auto production. On the occasion of his first shop’s opening in the United States (more precisely in Miami, in November 2007), the artist invited our teams to show them his work.

On the one hand, this programming focuses on the place’s special atmosphere and on the fashion show organized in the beautiful “Village of the Merrick Park; on the other hand, it presents Adolfo Dominguez’s exclusive interview and remembers the entire artist’s successes.

Born in 1950 in Galicia in northern Spain, Adolfo Dominguez studied design and cinematography in Paris, with further studies in London, England.

Coming back home, to Ourense, he took over his father's fashion boutique in the early 1970s and spent the following years developing his own designs. Finally he made the big jump with a presentation of his work in his first exhibit in Madrid in 1981. He also became the first Spanish designer to open his own brand-name store in Madrid, which soon mushroomed into a chain with outlets across Spain and abroad.

Finally it went public (another first for a fashion designer), and became one of the Madrid stock market's hottest properties. His style is urbane, functional, casual and eminently comfortable, making use of loose, natural fabrics. One of his key marketing strategies has been to avoid distribution through multi-brand shops and to directly target the ultimate consumer, reducing delivery time and cost to the buyers.

He was among the first to inject a new, fresh approach in Spanish fashion, spearheading the rise of a generation of new designers.